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Mayor Consultation

Where Digital Ambitions Meet Trusted Expertise.

Mobile Marketing Strategies for Reaching the On-the-Go Customer


Mobile devices have become ubiquitous, significantly influencing how consumers interact with brands. For small and medium-sized businesses (SMBs), mobile marketing isn't just an optional strategy but a necessity. This article explores various mobile marketing strategies to help you connect with your on-the-go customers effectively.

Main Points

Essential Practice 1: Mobile-Friendly Website

The cornerstone of any mobile marketing strategy is a mobile-friendly website. It ensures that your customers can interact with your brand anytime, anywhere. Actionable Steps: 1. Use responsive design to ensure your website adjusts to different screen sizes. 2. Prioritize load speed to enhance user experience. 3. Implement easy navigation and call-to-action buttons that are easy to click on a mobile screen. Google reports that 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Essential Practice 2: SMS Marketing

SMS marketing can be a highly effective way to communicate promotions and updates directly to your customers. Actionable Steps: 1. Build a list of customers who opt-in for SMS updates. 2. Craft concise yet informative messages. 3. Use SMS for time-sensitive promotions and updates. According to a study by Dynmark, 98% of all SMS messages are opened, and 90% are read within 3 minutes.

Essential Practice 3: Mobile Apps

Mobile apps offer a more interactive and personalized way to engage with customers. Actionable Steps: 1. Determine if an app is the right fit for your business model. 2. Develop the app focusing on user experience and utility. 3. Implement features like push notifications for better engagement. A report by Localytics states that 21% of users abandon an app after one use. Providing value is key to retention.

Real-World Scenario

Consider a New Jersey-based fast-food chain that implemented a multi-faceted mobile marketing strategy, including a mobile-friendly website, SMS promotions, and a loyalty app. Within a year, they saw a 30% increase in mobile traffic and a 20% increase in sales through mobile channels.

Internal Links

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Q: How do I know if my website is mobile-friendly? A: You can use Google’s Mobile-Friendly Test tool to check. Q: Is SMS marketing still effective? A: Yes, SMS has high open rates and is effective for time-sensitive communication. Q: Are mobile apps suitable for all businesses? A: It depends on your business needs and customer behavior. Apps require a significant investment but can offer high returns if done right.


Mobile marketing offers a plethora of opportunities for SMBs to engage their on-the-go customers. From ensuring a mobile-friendly website to leveraging SMS marketing and mobile apps, each aspect can contribute to a robust mobile marketing strategy.

Call to Action

We'd love to hear your thoughts and experiences with mobile marketing. Have you implemented any of these strategies? What worked for you and what didn’t? Feel free to leave a comment below or reach out for a more personalized consultation.

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