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Mayor Consultation

Where Digital Ambitions Meet Trusted Expertise.

The Dos and Don'ts of Digital Advertising


Digital advertising is an ever-changing landscape that offers immense opportunities for small and medium-sized businesses (SMBs). However, there are pitfalls to avoid. This article aims to guide SMBs through the dos and don'ts of digital advertising to maximize ROI.

Main Points

Essential Practice 1: DO Use Data-Driven Insights

The basis of any successful digital advertising campaign is data. Actionable Steps: 1. Use analytics tools to gather data on customer behavior. 2. Test different versions of ads to see what works best. 3. Adjust your campaigns based on performance metrics. According to eMarketer, businesses that adopt data-driven marketing are six times more likely to be profitable.

Essential Practice 2: DON'T Neglect Mobile Users

Mobile is an increasingly dominant platform for digital consumption. Actionable Steps: 1. Optimize ads for mobile viewing. 2. Consider mobile-specific advertising channels like in-app ads. 3. Monitor performance metrics specifically for mobile. Data from Statista indicates that 52.6% of global website traffic comes from mobile devices.

Essential Practice 3: DO Be Transparent and Ethical

Transparency and ethics are non-negotiable in digital advertising. Actionable Steps: 1. Clearly disclose any partnerships or sponsored content. 2. Respect user data and privacy. 3. Avoid misleading or false advertising. According to a study by Label Insight, 94% of consumers are more likely to be loyal to a brand that offers complete transparency.

Real-World Scenario

A New Jersey-based SMB in the health sector used data-driven insights to optimize its ad campaigns. By doing so, they reduced their cost-per-click by 30% and increased the conversion rate by 15%. This example underscores the power of using data in digital advertising.

Internal Links

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Q: How do I know if my digital advertising is effective? A: Monitor key performance indicators (KPIs) like click-through rate, conversion rate, and ROI to gauge effectiveness. Q: Is digital advertising expensive? A: Costs can vary. Many platforms offer flexible budgeting options, making it accessible for SMBs. Q: Can I do digital advertising without professional help? A: While feasible, having expert guidance can significantly improve the effectiveness of your campaigns.


Navigating the digital advertising landscape can be complex, but keeping these dos and don'ts in mind can help you make informed decisions. Being data-driven, considering mobile users, and maintaining transparency are key to successful digital advertising.

Call to Action

Have you experienced success or pitfalls in digital advertising? What lessons have you learned? Share your insights or ask questions in the comments below.

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