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Mayor Consultation

Where Digital Ambitions Meet Trusted Expertise.

The Dos and Don'ts of Digital Advertising


Digital advertising is a vast landscape, presenting both opportunities and pitfalls for SMBs. Whether you're a seasoned marketer or a business owner in New Jersey looking to dip your toes into digital ads, this article offers a comprehensive guide on the dos and don'ts of digital advertising.

Main Points

Essential Practice 1: Do Set Clear Objectives

Having clear objectives sets the tone for your digital advertising campaign. Actionable Steps: 1. Decide what you want to achieve: Brand awareness? Lead generation? Sales? 2. Set Key Performance Indicators (KPIs) to measure success. 3. Allocate a budget based on your objectives. According to a study by CoSchedule, marketers who set goals are 376% more likely to report success.

Essential Practice 2: Don't Ignore Your Audience

Ignoring your target audience can lead to wasted efforts and resources. Actionable Steps: 1. Conduct audience research to identify demographics, interests, and behaviors. 2. Use this data to create customer personas. 3. Tailor your ad messaging to resonate with these personas. According to HubSpot, personalized calls to action perform 202% better than generic ones.

Essential Practice 3: Do Use High-Quality Creatives

High-quality visuals and copy are crucial for effective digital advertising. Actionable Steps: 1. Use high-resolution images or videos that align with your brand. 2. Write compelling headlines and ad copy. 3. A/B test different creative elements to identify what works best. A survey by Adobe found that 38% of people will stop engaging with content if the layout or imagery is unattractive.

Real-World Scenario

A New Jersey-based restaurant used targeted Facebook ads to promote a new menu item. By setting clear objectives, understanding their audience, and using high-quality creatives, they saw a 20% increase in sales over one month.

Internal Links

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Q: What platforms should I advertise on? A: This depends on where your target audience spends their time online. Common platforms include Google Ads, Facebook, and Instagram. Q: How much should I spend on digital advertising? A: Budget allocation should align with your objectives and available resources. Q: Can I run digital ads without professional help? A: While it's possible, having expertise in ad targeting and optimization can significantly improve results.


Digital advertising offers a plethora of opportunities for businesses, but it's crucial to follow best practices. By setting clear objectives, understanding your audience, and using high-quality creatives, you can maximize the impact of your digital ads.

Call to Action

What have been your experiences with digital advertising? Any dos or don'ts you'd like to share? Feel free to leave your insights or questions in the comments below.

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